Sodexo’s Retail Brand Group, part of global food and facilities management services Sodexo, create restaurant brands for the foodservice industry. In 2004, their Jazzman’s Café was awarded the industry’s prestigious Hot Concepts! award from Nation’s Restaurant News.

The Retail Brand Group partnered with WD to refresh the Jazzman’s brand across 200 locations in the United States. The project was cost conscious, and the work would need to be planned with a budget and have to be done right. A detailed photographic survey and questionnaire was completed for each location that allowed us to accurately assess each stores décor needs. Additionally, we had to identify the best way to implement the new store brand package with minimal disruption to normal business operations.

Jazzman’s Café stores received an updated image in a short period of time with a low capital investment.