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Benihana
challenge
Benihana has been successfully operating Asian restaurants for more than forty years. In an effort to boost earnings, Benihana asked WD Partners to revitalize their teppanyaki restaurant. Objectives included improving the dining experience, making the unit operationally efficient, and more cost-effective to build.
solution
- Prototype design, operations engineering and rollout
- Building footprint reduced by approximately 20%
- Sales at renovated restaurants are up 30%
- Benihana reports that the entire program is exceeding their expectations
- Over 55 thousand sq ft and over 30 projects completed nationally in one year
- "Retail Store of the Year" First Place, Chain Store Age
