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Best Buy
challenge
Best Buy wanted to connect their customers with the information, entertainment, and people. As part of this strategy, WD Partners was challenged to develop an innovative store experience — one that not only engages Best Buy customers with the potential of networked technologies, but also enables them to walk out of the store with usable, functioning products.
solution
- Leveraged technology throughout the store
- Created "Connection Zones" organized around customer-focused solutions across brands, products, and services
- WiFi-enabled stores dramatically expand the use of touch-screen and mobile technologies in-store
- 39 test stores have opened nationwide
- Customer and vendor reaction is very positive
- One industry analyst has compared the Connection Zones to Apple's Genius Bars
