mega-nav
Cut
challenge
The "rapid retail" concept, Cut, from Delhi-based Evinix, offers style-based apparel, accessories and footwear for youth. The foremost design objective was to create a "western" store experience, as Indian retail transitions from "mom and pop" retail to branded national and international chains.
solution
- Managed cost, quality, and schedule (including vendor and contractor selection and management) for 3000 sq. ft. store
- Created brand standards book
- Rolled out 14 stores in less than 12 months
- Targeted to open 125+ stores across India
- * Featured on cover of Images Retail magazine, an Indian based publication focused on retail trends and analysis
