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E-Mart
challenge
E-Mart, the largest retailer in South Korea, engaged WD Partners to create an overall look and feel that includes branded graphics, wayfinding systems and signage for three specific retail standalone concepts: Traders, Matrix and Molly's. Traders is a 130,000 s.f. warehouse-style store that provides exceptional value and convenience. Matrix is an 11,000 s.f. consumer electronics store, and Molly's is a 3000 s.f. full service pet store.
- Completed the design, development and deployment of all three E-Mart stores in only two and a half months
- Sales figures at all stores are more than three times higher than what was planned
- 2012 Retail Design Institute Award for Best Large Format Specialty Store
- First Place, Discount Mass Merchant - 2011 VMSD Retail Renovation Competition.
- Large, focused merchandising areas lead customers through the space: lowest price of the week deals; large-scale fresh food offering, and specific service areas
- Merchandising strategy is about mass, with huge graphics and displays creating surpises throughout to create a surprise around each corner and within each category
- Since the launch initial sales, customer interest and traffic have exceeded expectations
- Large graphics portray people enjoying the merchandise, handwritten graffiti, concrete surfaces and bold colors all contribute to the store's trendy, youthful energy
- Matrix features several product demonstration areas, such as a simulated home entertainment room and a home kitchen
- Store designed to allow customers and their pets to interact with pet products in a play/training area and cafe
- Store offers pet related services, such as in-house vet, pet hotel, and adoption clinic
- The color palette is bright and lively with specific colors used to designate the different departments within the store
