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Frito-Lay
challenge
Frito-Lay was looking for a competitive edge in the snack aisles. They wanted to innovate the "grab and go" category and make it easier to find and choose Frito-Lay products.
solution
- Design draws shoppers into the aisle, and provides focal elements and cross merchandising
- Validated by shopper testing, deployed in more than 15,000 stores and increased category sales by 3%
- Developed a promotion (fully supported with custom fixturing and graphics) for them to team up with Redbox and Kroger to further drive sales
- Facilitated rapid prototypes
- Payback ROI was less than 4 months
- "Gold Outstanding Marketing at Retail" Award from Point-of-Purchase Advertising International
