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Fry's
challenge
Fry's, an Arizona-based grocery brand owned by Kroger, asked WD Partners to design and fabricate décor for their stores.
solution
- Based on a successful prototype project, we were asked to develop a localized store that appeals to the tastes of Fry's Hispanic customers
- Each department is treated like an individual merchant within a marketplace. Detailing evokes the rich Mexican traditions of artistry and craft, with traditional Spanish Colonial architecture
- Sourcing and procurement of authentic Hispanic materials and visual merchandising décor
