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Grease Monkey
challenge
Grease Monkey International is one of the nation's largest independently-owned franchisers of automotive maintenance centers. They recognized the need for a more cohesive store image as they expand in the U.S. and internationally. Grease Monkey asked WD to create a new store design and design standards to guide future remodeling and store development, as well as to execute a regional remodel program.
solution
- Conducted qualitative research with customers to understand their preferences and expectations
- Developed three flexible prototypes offering franchisees a range of investment levels
- Provided seamless services from design to installation
- Anticipated issues before they impacted the cost of the building, keeping the solution cost-effective
- Developed new tagline: "Oil changes and more"
