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Logan's Roadhouse
challenge
Logan's Roadhouse, a casual-dining steakhouse with over 150 units, asked WD Partners to differentiate its brand from other roadhouse competitors in this crowded segment, as well as improve unit economics by increasing its volume, decreasing its construction costs and improving speed of service.
solution
- This prototype is the first time that Logan's has developed a kitchen from scratch. It uses new technology and a highly efficient, ergonomic design.
- Operational improvements significantly reduced wait times, and increased table turns – especially during peak hours
- Greater capacity, efficiency and productivity have led to improved profitability and higher comparable sales
- 20%+ peak hourly transaction levels capacity increase
- The store's footprint requires less prime frontage, reducing capital investment
services
- Logan's CEO Michael Woodhouse" calls the new kitchen "a real machine."
