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New Balance
challenge
New Balance asked WD Partners to develop a highly flexible prototype that supports the brand and is easier to shop.
solution
- Created 'Kit of parts' design elements and product stories for execution regardless of store size
- New Balance's R&D message is communicated in the form of 'tester profiles'–large graphics feature images of the testers in action, bios and shoe preferences
- The design helps drive the performance message by merchandising product according to athletic activity
- Sustainable 'green' methods and materials used in fixture and graphic production
- Store performed well in on-site intercepts to determine design impact - attracting lapsed and non-customers
- 'Retail Store of the Year' from Chain Store Age
