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Spartan Stores
challenge
Spartan Stores is a wholesale distributor and regional retailer in the Michigan area. To support Spartan's strategy for the Family Fare brand, WD was asked to improve the customer experience, reinforce the store's convenience and value messaging, and ultimately drive shopping trips and increase "basket size."
solution
- Updated colors, finishes, and the decor package, and reworked the store layout and wayfinding
- Prominently placed "merchandising zones" were created enhancing the bakery, pharmacy and wine departments
- Strengthened private label and fresh foods merchandising
- Design will be the prototype for future Family Fare Supermarkets and Glen's Markets
- Five major remodels and two new stores completed; 4 to 6 more planned over the next 3 years
- Double digit sales growth with new store design
services
- "Feedback has been great and our first day sales were strong so we're happy all around."
Ken Thewes, Vice President Marketing, Spartan Stores
