TA - Goasis

challenge

TravelCenters of America (TA) is known for providing a national network of roadside stops with a variety of products and services for the professional driver. TA realized they were missing an opportunity to broaden their customer base and decided to develop a brand that will cater to the non-professional traveler. They asked WD to create a clean, family-friendly store that would be a "sure thing" for travelers.