For over 20 years, Food 4 Less has provided communities in Central California and Hawaii with the freshest quality foods and the best service to customers, along with the lowest prices available.

WD was asked to implement the new branding package for a prototype store in Southern California. Our approach was to develop a system for sourcing, delivering, and managing the installation of the interior brand elements in a rapid, scalable, and cost-effective manner. That way if the prototype was to be rolled out the implementation plan and team would be ready to go.

Whether the customer speaks Spanish, English, or both, the new interior brand materials, sourced and managed by WD Implement, effectively represent the heritage and convenience customers expect from Food 4 Less in an innovative new prototype store.