WD Partners’ brand-based consumer and market research takes a “speed-to-market” approach that helps companies quickly understand and make use of key insights and findings within their stores and restaurants. Based on a quantitative and qualitative understanding of what consumers want, companies will ultimately understand how store design influences consumer behavior, purchases, and brand perceptions.

WD Partners’ consumer insights can help you:

1. Understand your customer and target market. If you invest in only one piece of market intelligence, this is it. This research will have applications across your brand.

2. Improve the in-store experience. Using the right kind of surveys and dine-alongs, you can measure and ‘live’ your customers’ experiences in your store.

3. Understand your brand image and positioning. Using focus groups and surveys, find out how you stack up against your competitors. Identify strengths, vulnerabilities, and new opportunities.

4. Understand customer perceptions of your menu. Determine which menu items drive visits, which can be dropped or replaced, and which may need to be reformulated.

5. Develop and launch new items. Quickly screen and prioritize new menu items for development based on volume potential, fit with your brand, and incremental menu interest.

6. Improve your marketing communications. Qualitative and survey research will help you understand what messages customers “get,” and if they align with your brand strategy.

7. Build employee engagement for customer satisfaction. Measure and manage the “service-profit chain” using employee engagement, employee commitment, job satisfaction, and building organizational trust.

If you have questions, or would like to receive a copy of the paper "Fast Tracking Research: Two powerful, yet low-cost, tools for learning about your customers," please contact: