Where Are We Headed?
Buy Online Pickup In Store (BOPIS) is changing the game for retailers. It’s not just about offering the click-and-collect service anymore. It’s all about executing it in a way that makes shopping easy for consumers and operations frictionless for employees. Through our research, we’ve heard a lot of:
- "I don't want another app"
- "I don't know where to go in the parking lot"
- "I don't know where to go in the store"
- "I don't even want to go into the store"
- "I'm not recognized once I do arrive at the store"
- "Is my order correct? How do I know without rummaging through my bag?"
One negative BOPIS experience can turn into the last BOPIS experience for that customer at your store.
But there’s good news. We have extensive BOPIS expertise and we’ve partnered with Google to combine our knowledge with their technology to deliver winning BOPIS strategy and execution.