What does the routine healthcare picture look like today and how different might it look in the future? We talked with more than 2,600 healthcare decision makers to find out.

We studied the ways in which consumers are making decisions about whom to visit when the flu strikes, when they need their next physical, or when they sprain a wrist or an ankle. Do consumers prefer primary care physicians, retail clinics or urgent care?

The findings show a significant contrast between the needs of younger versus older healthcare consumers. And these differences give us a glimpse into a future with a very different healthcare landscape. One healthcare providers need to be prepared for.