Modern retail turns into a spaghetti western

In the inaugural report of our annual research study, we asked 3,000 consumers if they think your brand “gets” them, or if they don’t care if your brand goes away tomorrow. This study examines the good, the bad and the ugly in the retail marketplace today.

Amazon’s rise has radically altered consumer expectations, but there is finally some good news: our findings suggest aggressive efforts by select brands might finally be paying off, delivering a competitive edge for those willing to innovate and fight.

Learn more about how brands can make big, bold decisions. It’s time to transform the customer experience and give digital natives what they want.

The Good, the Bad and the Ugly of 2018

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