A state of unparalleled change
Retail is sink or swim and the industry has drastically transformed in the past eighteen months.
Brands can no longer play it safe. In fact, playing it safe is a death sentence—even legacy retailers aren’t exempt from the changing of the retail guards.
Companies need the ability to rapidly respond to shifts in consumer sentiment, and to refine internal business operations to reflect each customer’s evolving path-to-purchase.
It is a brand’s dexterity, not their history, that will determine whether they are still around when the dust settles. In our latest white paper you will learn which retailers fall into the category of the good, the bad and the ugly, as well as the factors contributing to each brand’s success (or lack thereof).