WD Partners combined holistic retail design principles with traditional POP merchandising techniques to reinvent the chips and dips aisle. The design draws customers into the aisle, and provides focal elements and cross merchandising.

In short, we made it easier to find and choose the products. Validated through consumer testing, this innovative approach to merchandising Frito-Lay chips and dips has dramatically increased sales, and will be deployed in more than 15,000 stores in 2009.

• — Deployed in over 10,000 stores
• — Innovates in a "grab and go" category
• — Drives traffic into the aisle
• — Increases visibility for previously obscured product
• — Cross-merchandises the best chip/dip combos
• — 2009 Gold Outstanding Marketing at Retail Award