Elaine Kleinschmidt

Executive Vice President, Strategy & Experience Design

Elaine is a curious and results-driven Creative Executive with 20 years of experience working in consumer marketing and retailing with a wide range of agencies, clients, and a variety of influential brands. Elaine offers expert oversight on creating integrated customer experiences and strategies for clients.

Having strategized, implemented, and measured integrated brand experiences, Elaine is particularly skilled at recognizing trends, directing a vision, and mobilizing partnerships to drive results and lead transformation. Working with brands like Macy’s, Under Armour, Target, and Victoria’s Secret, has further contributed to her experiential depth in the industry.

As Executive Vice President of Strategy Experience & Design and head of the Strategy & Insights team, Elaine is directly responsible for WD’s approach to the customer journey, identifying key insights, moments and opportunities for brands to make an impact in their customer’s lives.