Baja Fresh Mexican Grill Unveils New Concept Store Design

The quick-casual restaurant chain announced today the unveiling of a new concept store, designed by WD Partners.

August, 2005 – Willow Grove, PA – The taste and feel of Mexico keeps getting more authentic at Baja Fresh. The quick-casual restaurant chain announced today the unveiling of a new concept store design here at 4001 Welsh Road in the Willow Grove Pointe shopping center located in front of Lowe's. The new store model includes an entirely new redesigned exposition kitchen and dining room with more modern Mexican design elements that feature new accent finishes, softer lighting, warmer color schemes, and state-of-the-art fixtures and equipment. The Willow Grove location is the newest Baja Fresh to open and includes an indoor/outdoor seating capacity of 100 people in a space of approximately 3,000 square feet.

"We're delighted to debut this test store design in the Philadelphia area," says Ron Biskin, Senior Vice President of Development for Baja Fresh. "The new Baja Fresh store has had a natural evolution in the design process with historical ties to Mexican culture. The new design is inviting and very comfortable. We are confident our customers will enjoy dining here."

The new Baja Fresh store was designed by WD Partners, an architectural design firm headquartered in Columbus, Ohio.

Recently, Baja Fresh introduced a traditional Mexican favorite with its own twist - the New Savory Pork Carnitas. Carnitas consists of pork, seasoned and slow-cooked for more than five hours until tender and juicy with a little kick. Baja Fresh-style pork Carnitas adds a zesty new taste to an already delicious menu filled with trademark burritos, tacos and quesadillas.

As one of the largest Mexican restaurant concepts in America, with more than 300 restaurants in 23 states and the District of Columbia, Baja Fresh Mexican Grill defines the standard in high-quality, quick casual, fresh Mexican cuisine. With phone ahead, takeout and dine in convenience, the brand is known for its freshness and high quality, generous portions, broad menu variety, clean surroundings and hand-crafted salsas available at a self-service salsa bar. For more information, visit www.bajafresh.com or call 1-877-BAJA-FRESH.