Grocery’s Next Generation

How Millennials Will Change Food Shopping

Millennials are now the driving force for change in the marketplace. This white paper offers a portrait of Millennial personas, life stages, expectations and attitudes. It reveals how retailers that shift from a commodity approach to an experiential model will win Millennials' attention and loyalty.

Hear Michelle Fenstermaker comment on the most surprising feedback from Millennials (2:50)

For more information on this study please call 888.335.0014 or email us at TalkToUs@wdpartners.com.

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