Supermarket Showdown

Leaders vs. Laggards in the Battle for Consumer Preferences in Physical and Digital Grocery Experiences

WD asked more than 2,000 grocery shoppers in 48 states to rate the physical shopping experiences of leading grocery brands—and to reveal how those experiences could be improved with digital tools. The result? An eye-opening snapshot of a pivotal moment in time, when consumers are going mobile as grocery stores are dashing to catch up.

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Purchase the study: $200 (plus tax)

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