Elaine Kleinschmidt

"2015 called. It wants its prototype back. Gone are the days of creating a one-size fits all solution for retail store development. Enter the retail model of the future. Where the prototype of the past is replaced with a modular kit-of-parts."


Elaine (full bio) is a curious and results-driven creative executive with 20+ years of experience across both agency- and client-side, scaling powerful retail and CPG brands and their creative organizations to meet the ever-changing demands of multi-channel connectivity. Elaine brings expert oversight and a point of view to creating integrated customer experiences and strategies for clients.

Having strategized, implemented and measured integrated brand experiences, Elaine is particularly skilled at recognizing trends, directing a vision and mobilizing partnerships to drive results and lead transformation. Working with powerhouse brands like Under Armour, Target and Victoria’s Secret, has further contributed to her broad perspective and integrated insight into the state of retail.

As Executive Vice President of Strategy & Experience Design at WD Partners, Elaine provides executive leadership over strategy, insights and customer experience design — agnostic of place, space, time or channel. She seeks to co-create integrated customer experience strategies and creative solutions that deliver relevant and measurable brand experiences, resulting in sustained growth and profitability.

Elaine has been seen on-stage speaking at the International Retail Design Conference (IRDC), Retail Summit and the Commercial Construction & Renovation Summit and has been quoted in the Wall Street Journal and Building Design & Construction.

Contact Elaine to Facilitate or Present

If you'd like Elaine to present WD's view on the retail model of the future please contact her at elaine.kleinschmidt@wdpartners.com.