Raj B. Shroff

"Think and act around your shopper’s feelings, not around your next transaction. "


Raj brings a passion for building international brands and innovative consumer experiences to every client he oversees at WD Partners. He brings more than 15 years of experience in strategy, marketing, branding, retail, and digital and as such he is uniquely positioned to provide his clients with a holistic perspective. His background and experience empowers him to lead with a balance of business and creative acumen.

He has led client strategy for some of the most respected global brands:, Procter & Gamble, Intel, Target, Wrigley-MARS , LG (Korea), The Home Depot, Pernod Ricard (Mexico), Reliance Digital (India), Aditya Birla Retail (India), SBA (Lithuania), The North Face and others. Additionally, Raj is an adjunct professor of business in design at Columbus College of Art & Design (CCAD). He has served as guest speaker to graduate level business and design courses at Purdue University, The Ohio State University, Parsons Mumbai / The Indian School of Design & Innovation and several others on the topics of design in business, market research, and retail.

Raj has presented at: Globalshop, OmniShopper, NFL Private Event, LIMA Webinar, Sweets & Snacks Expo and additional private client events.


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