It’s not just about location. There’s an urgent need—and growing opportunity—to reinvent the healthcare experience by adapting key retail principles to design outpatient “stores.”
There’s never been a better time for healthcare leaders to think outside the [big] box.
According to consulting firm McKinsey, healthcare providers are experiencing a confluence of forces driving a significant move from inpatient care to:
- Distributed settings of care
- Locations that answer consumers’ growing demand for convenience
- Lower cost, less capital-intensive care delivery systems
- Solutions that optimize scale within local markets
To retail veterans, this sounds familiar. The retail landscape was once dominated by giant, multi-departmental, centralized facilities—enclosed malls and downtown department stores. Like hospitals, they were expensive to operate and drew from an entire market area for an extended visit.