Challenge

Albertsons, part of SUPERVALU, is a regional grocery brand with stores in the Intermountain West, Northwest, and Southern California regions. Albertsons asked WD Partners to help them reposition the brand through comprehensive changes within their stores.

"The store is spectacular. The product is the hero. It’s a 10 on a scale of 10!"
John Dooley, Vice President Store Design, Albertsons



Albertsons
Albertsons
Albertsons
Albertsons
Albertsons
Albertsons
Albertsons
Albertsons

Solution

  • Designed a complete store experience overhaul to reinvigorate a tired brand.
  • New prototype has been built in several remodeled and ground-up stores.
  • An additional 23 ground-up stores and 70 retrofits are planned.
  • Created brand standards book.
  • 8-12% same store sales increase.
  • Positive feedback from managers and consumers.

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