This Bud's for You – Serving Strategy to Anheuser-Busch's Customers
Big data meet big beer. Big beer, big data. All kidding aside, Anheuser-Busch and its brands have no shortage of rich data and insights about the beer category and marketplace. As a category leader, Anheuser-Busch has an abundance of consumer data & retail best practices with the potential to boost beer sales across channels and felt they had tremendous opportunity to share the info in an easy-to-use format.
- Shopper Research & Insights •
- Business Strategy •
- Merchandising Strategy •
- Marketing Communications •
- Visual Merchandising •
ABI needed a partner that could put their data to work as a compelling, memorable learning and selling tool positioning them as the category thought leader they are.
Enter WD. Tapping into our deep expertise in crafting stories with a strong data narrative to shift audience’s perceptions, we first developed a set of strategic principles we could lean on.
Smooth, Balanced Finish
We then optimized the storytelling techniques, developing a creative, compelling way to balance informative content and powerful visuals to effectively engage all of the key audiences, from club and c-store to grocery and e-commerce.
Unlike most collateral, this version was easily and quickly scannable. We maintained the integrity of the information while refining it down to its most vital components so readers could immediately understand how insights translated to action, and how that could impact their business.
We served up insights (both digital and physical) ready-made to provide Anheuser-Busch’s customers with smart beer strategies. Ice cold, easy to consume (data).