Challenge

Benihana has been successfully operating Asian restaurants for more than forty years. In an effort to boost earnings, Benihana asked WD Partners to revitalize their teppanyaki restaurant. Objectives included improving the dining experience, making the unit operationally efficient, and more cost-effective to build.

Award "Retail Store of the Year"
First Place,
Chain Store Age

13

50 projects completed globally



Benihana
Benihana
Benihana
Benihana
Benihana
Benihana
Benihana
Benihana

Solution

  • Over 90K sq. ft. and over 30 projects completed nationally.
  • Reduced building footprint by approximately 20%, which also reduced capital investment.
  • Sales at renovated restaurants were up 30% after opening, and Benihana reported that the entire program exceeded their expectations.
  • New design elements to be retrofitted into Benihana’s existing locations, and all new construction will use the new prototype.

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