Challenge

Brooks Brothers is the oldest clothing retailer in the US, and its proud history and heritage has upheld the same traditions and values for nearly two centuries. Reliance Brands was looking to create a strong portfolio of international labels in the fashion space, to grow India's lifestyle market so they brought Brooks Brothers to India in 2012. WD was tasked with helping the brand assimilate into India and enhance the tradition of fashion innovation.



Brooks Brothers
Brooks Brothers
Brooks Brothers
Brooks Brothers
Brooks Brothers
Brooks Brothers
Brooks Brothers

Solution

  • Focused on incorporating design details with stress on workmanship.
  • Construction documents were prepared to accommodate local construction & detailing.
  • Assisted the client team in local fixturing and safeguard design intent & quality during construction.
  • Completed stores on a pan India basis.

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