Challenge

CVS/pharmacy, the leading retail pharmacy in the US, has over 7,800 stores nationwide. CVS/pharmacy wants to provide the most access and personalized expertise available to “help people on their path to better health.” CVS/pharmacy asked WD to help it translate high-level customer insights into real, transformative store changes that could be executed quickly across its vast chain of stores.

5

75 projects completed globally



CVS/Pharmacy
CVS/Pharmacy
CVS/Pharmacy
CVS/Pharmacy
CVS/Pharmacy
CVS/Pharmacy
CVS/Pharmacy

Solution

  • Modernized the store with new materials, finishes and energy efficient lighting and refocused the brand on its core mission: health expertise.
  • Updated the Minute Clinic concept and strengthened departments such as beauty and vitamin center.
  • Evolved the pharmacy to better focus on the customer through customized stations, a groundbreaking new pick-up and drop-off process, and a designated consultation area.

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