Solution

• Completed the design, development and deployment of all three E-Mart stores in only two and a half months.
• Sales figures at all stores are more than three times higher than what was planned.

• Large, focused merchandising areas lead customers through the space: lowest price of the week deals; large-scale fresh food offering, and specific service areas.
• Merchandising strategy is about mass, with huge graphics and displays throughout to create a surprise around each corner and within each category.
• Since the launch initial sales, customer interest and traffic have exceeded expectations.

• Large graphics portray people enjoying the merchandise, handwritten graffiti, concrete surfaces and bold colors all contribute to the store’s trendy, youthful energy.
• Matrix features several product demonstration areas, such as a simulated home entertainment room and a home kitchen.

• Store designed to allow customers and their pets to interact with pet products in a play/training area and café.
• Store offers pet related services, such as in-house vet, pet hotel, and adoption clinic.
• The color palette is bright and lively with specific colors used to designate the different departments within the store.