Challenge

Frito-Lay was looking for a competitive edge in the snack aisles. They wanted to innovate the "grab and go" category and make it easier to find and choose Frito-Lay products.

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Frito-Lay
Frito-Lay
Frito-Lay
Frito-Lay
Frito-Lay

Solution

  • Design draws shoppers into the aisle, and provides focal elements and cross merchandising.
  • Validated by shopper testing, deployed in more than 15,000 stores and increased category sales by 3%.
  • Developed a promotion (fully supported with custom fixturing and graphics) for them to team up with Redbox and Kroger to further drive sales.
  • Facilitated rapid prototypes.
  • Payback ROI was less than 4 months.
  • "Gold Outstanding Marketing at Retail" Award from Point-of-Purchase Advertising International.

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