Challenge

As Gatorade’s lead retail design agency, WD was called on to develop digital retail innovations to amplify the retail experience and increase shopper engagement.



Gatorade Digital
Gatorade Digital
Gatorade Digital
Gatorade Digital
Gatorade Digital
Gatorade - Digital

Solution

  • Full immersion in the shopper lifecycle.
  • Athlete and shopper research.
  • Shop-alongs with target consumers across channels.
  • Creation of strategic framework.
  • Development of test plan.
  • Solution design:
    • Tablet application that combined product education, promotion, and community.
    • Large format screen experience for endurance athletes to drive trial of products.
  • Multi store test in field.
  • Optimizing for national rollouts across multiple channels.

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