Gatorade - Digital
As Gatorade’s lead retail design agency, WD was called on to develop digital retail innovations to amplify the retail experience and increase shopper engagement.
- Full immersion in the shopper lifecycle.
- Athlete and shopper research.
- Shop-alongs with target consumers across channels.
- Creation of strategic framework.
- Development of test plan.
- Solution design:
- Tablet application that combined product education, promotion, and community.
- Large format screen experience for endurance athletes to drive trial of products.
- Multi store test in field.
- Optimizing for national rollouts across multiple channels.