Introducing The World’s Sexiest Brand to New Markets
La Senza says it simply: 'The world's sexiest lingerie at seriously hot deals.' By having a brand that speaks to a broad base of consumers they have been able to introduce La Senza to international markets, and have experience with expansion through partnerships and franchising. WD Partners was selected to help the brand rollout new locations across Europe, Asia, Africa, Middle East & South America.
- Prepared design development documents in both metric and imperial systems to accommodate a variety of local construction methods.
- Assisted in designing over 100 stores.
- Collaborated with La Senza’s local implementation companies to safeguard design intent and quality throughout construction.
- Sales projections are being exceeded and La Senza is continuing to expand into other countries.