Challenge

After being acquired by Craftworks, Rock Bottom Restaurant & Brewery needed a refreshed image. The updated design needed to create a consistent brand image while remaining flexible to adapt to regional conditions.

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Rock Bottom
Rock Bottom
Rock Bottom
Rock Bottom
Rock Bottom
Rock Bottom
Rock Bottom
Rock Bottom

Solution

  • New design elements to be retrofitted into Rock Bottom's existing locations.
  • All new construction will use the prototype developed by WD.
  • Refreshed design creates an experience that will reposition Rock Bottom as a local favorite.

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