Innovated and Scaled a Nationally Loved Brand
What did we do?
Scaled a national brand at a local level while bringing innovative experiences based on evolving customer demands
End-to-end partner from design to construction
Conceptualized a portfolio of formats and designed 18 Shack Tracks (digitally enabled pick-up windows) in 2 months
Redesigned the kitchen to improve operational flow
Cheese fries are a must
Services
- Strategy & Insights
- Research & Insights
- Retail Portfolio Strategy
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Foodservice
- Foodservice Design & Documentation
- Digital Strategy
- Digital Integration
- Research & Insights
- Content Creation & Experience Design
- O2O Experience Strategy & Design
- Architecture & Engineering
- MEP, Structural, & Fire Protection Engineering
- Prototype Architecture
- Sustainability Design
- Development Services
- Construction Management
Strategy
Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience
Design
Designed each location with the vibe of the community in mind, including custom designs and wayfinding for each shack track location
Operations
Conducted studies across multiple locations in order to find efficiencies in labor, equipment layout, and food production to drive a better customer experience
Digital
Seamlessly integrated digital creating the ultimate frictionless experience
Architecture & Engineering
Developed a concept to be built efficiently and with scale in mind
Development Services
Brought each of the 22 restaurants to life through an integrated approach using construction management services
Share
More from WD
-
Defining the 21st Century Store
The old prototype store model is obsolete. Are you still using this dated approach of one-size fits all? Don’t be stranded with anomaly stores that aren’t scalable.White Paper -
Unveiling the Success Story of Easton Town Center
We invited CEO of Easton Town Center, Jen Peterson, to share how the space has transitioned from a shopping center to a welcoming neighborhood that has something to offer every guestWayfind -
Discover the Best of Miami
Retail, Art, and Culinary Experiences Await in this Vibrant CityWayfind