Challenge

In response to the growing demand for edgy western fashion, Steve Madden (licensed by Reliance Brands) wanted to translate their unique fashion forward footwear into the Indian marketplace. They were specifically interested in working with an A/E firm with an established presence in India that offered them one single point of contact for all of their store design and development needs.



Steve Madden
Steve Madden
Steve Madden
Steve Madden
Steve Madden
Steve Madden
Steve Madden
Steve Madden
Steve Madden

Solution

  • Provided a solution that is unique to the Indian market — offering design sensitivity to high volume, customized store development.
  • Interpreted Steve Madden’s global brand standards in a way that is sensitive to the local consumer.
  • Translated design and brand intent to accommodate local material and construction methods.
  • Sourced and developed an in-country vendor/consultant team.

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