A Store Designed Around Locals
Superdry focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style, has gained the brand exclusive appeal as well as an international celebrity following. Superdry has a significant and growing presence around the world, operating through 515 branded locations in 46 countries. Superdry needed a team the help them expand their brand in India when they entered into a long-term licensing agreement in 2012.
- Provided a solution that is unique to the Indian market — offering design sensitivity to customized store development.
- Interpreted Superdry’s global brand standards to sensitive to the local consumer.
- Translated design and brand intent to accommodate local material and construction methods.
- Sourced and developed an in-country vendor/consultant team.