Challenge

Superdry focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style, has gained the brand exclusive appeal as well as an international celebrity following. Superdry has a significant and growing presence around the world, operating through 515 branded locations in 46 countries. Superdry needed a team the help them expand their brand in India when they entered into a long-term licensing agreement in 2012.



Superdry
Superdry
Superdry
Superdry
Superdry
Superdry
Superdry

Solution

  • Provided a solution that is unique to the Indian market — offering design sensitivity to customized store development.
  • Interpreted Superdry’s global brand standards to sensitive to the local consumer.
  • Translated design and brand intent to accommodate local material and construction methods.
  • Sourced and developed an in-country vendor/consultant team.

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