Competing for Brand Advocates

A POV on Workplace

Free cold brew coffee, slick décor, dog-friendly meeting rooms, and the ubiquitous ping pong table: many employers, struggling to attract and retain workers in today’s hyper-competitive environment, are throwing everything at the problem, while others are doing nothing at all. It’s a buyer’s market for employees and employers have their work cut out for them; in fact, HR leaders have identified employee experience one of their top priorities for 2020.

In this POV, we dissect the driving forces behind the need to change the workplace environment and reveal three associate needs states including questions you should be asking yourself and how you can turn your associates into advocates.

Competing for Brand Advocates

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