Report

Primary Care Physician: Future in Flux


With insurance rules and business practices long having control over healthcare provider positioning, it seemed that primary care physicians (PCPs) would act as the gateway to medical treatment for years to come. However, younger generations are now growing up with entirely new care preferences.

With the number of physicians on the decline and the introduction of provider alternatives on the rise, it is evident that PCPs may be ready for a refresh. Competition aside, PCPs still remain at the top of the healthcare game and we wanted to know what it was going to take for them to maintain their hold on the throne.

Primary Care Physician: Future in Flux


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