The state of the industry can be summarized in one word: Reformation

Do you know what 11,000 people think about your brand? We do. For the third year we’ve taken a simple yet effective approach to asking consumers what they think about 100 brands—is it good, bad, or ugly? This year we went a step further and added in 8 brand attributes to get a better understanding of why some brands are the bee’s knees and others are at the bottom of the barrel.

The full report shares all the results of the good, the bad, and the ugly including a 3-year retrospective, deep dives into key verticals such as big box, grocery & financial as well as an in-depth look into the brand attributes and what consumers value in the brands they love (or hate).

We have proprietary data on 100 brands—want to know how your brand and your competitors ranked on the scale of Good, Bad, & Ugly? Let's talk. Call us at 888.335.0014 or email us at

« Back to Thought Leadership