Wayfind Issue 21

Make Everything Happen At Once


The only reason for time, Albert Einstein once observed, is so that everything doesn’t happen at once. While it still holds true for the rest of life, shopping is another story.

Consider a recent eleventh-hour gift purchase. I had located the couple’s online registry and planned to pick up the gift at the store before the out of town wedding. Only after giving ample personal information, my credit card number and my email, did the store break the unbearable news: Not only would I still need to wait in line to pay at the store, but my online coupon wouldn’t work, either. My search for a paper coupon ended in vain and the time-consuming hassle inside the store left me frustrated and annoyed.

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