Ode to Retail: Death of the Traditional Mall
A demographic bellwether, the city of Columbus, Ohio, has long been a favored test market for brands. When restaurants tweak ingredients for a new breakfast sandwich, or a retail chain tests a new store format, it’s often this Midwestern city, the nation’s 15th largest, where they do the fine-tuning.
In this Issue
- Ode to Retail: Death of the Traditional Mall
- The Drive-Thru of the Future
- What If All the Macy’s Stores Closed, Would it Matter?
- The North Face
- Would you Ride in a Driverless Car?
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