Wayfind Issue 25
The Macy’s Effect
It was February 28, 2005. The day Terry Lundgren, CEO of Federated Department Stores, announced one of the largest deals in retail history: The merger of 491 May Department Stores with 450 locations operated by Federated. You could sum up the deal’s promise, as pitched to investors on Wall Street, with one word: Big. Lundgren wanted scale—economies of scale, efficiencies, and synergies. Get big enough, and the competition couldn’t touch you.
In this Issue
- The Macy’s Effect: How Macy’s Dismantled Everything Once Right about Department Stores
- From Omni-Channel to Omni-Commerce
- Would You Use Amazon Go (a checkout free grocery store)?
- The Home Depot: Designing Innovative Experiences to Empower Shoppers and Associates
- What If Drones Start Delivering Packages to your Home?
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