The Macy’s Effect

It was February 28, 2005. The day Terry Lundgren, CEO of Federated Department Stores, announced one of the largest deals in retail history: The merger of 491 May Department Stores with 450 locations operated by Federated. You could sum up the deal’s promise, as pitched to investors on Wall Street, with one word: Big. Lundgren wanted scale—economies of scale, efficiencies, and synergies. Get big enough, and the competition couldn’t touch you.

In this Issue

• The Macy’s Effect: How Macy’s Dismantled Everything Once Right about Department Stores
• From Omni-Channel to Omni-Commerce
• Would You Use Amazon Go (a checkout free grocery store)?
• The Home Depot: Designing Innovative Experiences to Empower Shoppers and Associates
• What If Drones Start Delivering Packages to your Home?

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