Wayfind Issue 26

Omni-Channel is BS

There is an ever-present buzz swirling around the idea of omni-channel marketing in today’s retail landscape. Brands are being told they must have an omni-channel plan that stretches across mobile apps, websites and brick-and-mortar stores in order to stay competitive among an increasingly savvy and curious consumer base.

We say that’s BS!

In this Issue

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