Wayfind Issue 27

Alexa is Brand Agnostic

"Alexa, order a 12-pack of toilet paper, a case of bottled water, and a bag of tortilla chips."

Welcome to the new moment of truth. There is no shelf. There is no cart. There is no register. There isn’t even a laptop or mobile phone. There is only a talking cylinder on a kitchen table. Artificial intelligence has enabled every household to become a store shelf. And in this new, demand-based moment of truth, something is often being left unsaid: Charmin, Dasani, and Tostitos. Or Scotts, Evian, and Santitas. Or even Cottonelle, Fiji, and Mission.

In this Issue

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