Wayfind Issue 28

Healthcare: Can Retailers Be The Disruptors?

Let’s face it: going to the doctor is a pain. And not just because you’re there because you feel lousy, or you’re doing your best to avoid feeling lousy.

The reason it’s so frustrating? Most medical practices are designed for them and their processes, not you. The hours are limited and it almost always requires time off from work. There’s tons of repetitive paperwork and lots of waiting. And if you need a prescription filled, off you go to another location. To wait some more. Patients (or customers, as I think of them) are losing their patience.

The recent emergence of retail health clinics is both a direct response to these lousy experiences and an effort to find life in the struggling retail store space.

In this Issue

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