Wayfind Issue 30

The Good, the Bad and the Ugly of 2018


Amazon’s rise has radically altered consumer expectations of the traditional store, but there’s also a lot of good news out there for retailers. Shifting consumer sentiment always operates as both a threat and an opportunity—and some brands are stepping up. In our latest research report, find out which brands shoppers think “gets” them, or if they don’t care if the brand goes away tomorrow. Our study examines the good, the bad, and the ugly in the retail marketplace today.

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