wayfind Issue 31

We Believe in Showroom Stores, So Does Dyson


The Dyson flagship showroom store in Manhattan is a product playhouse for appliance lovers and hair dryer fanatics. Bet you didn’t even know there were such people. In a heavily trafficked area on Fifth Avenue, the 3,200-square-foot space is home to an interactive experience where consumers can test and try Dyson products.

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